Blake Leader Rachel Taulelei is described as having led change in the New Zealand fishing industry. At 40, the founder and CEO of Yellow Brick Road Ltd, has had success in the development of an innovative sustainable supply of fresh fish to restaurants across the country. She joined the crew of the 2014 Subantarctic Expedition, led by the Sir Peter Blake Trust, acknowledging it was a huge step in her quest to understand the future of our oceans.
Rachel is equally comfortable in open sea fishing boats as in New Zealand's finest restaurants. This approach has allowed her to build a team which has overcome one of the most difficult problems in this industry - the ability to source a sustainable supply of responsibly caught fresh premium seafood.
With an infectious passion for the business, Rachel has a strong commitment to having a values-based business focussed on the sustainability of the resource and this is the hallmark of her leadership and company. Rachel understands New Zealand's need for successful business, alongside our need to protect its "clean green" image and has demonstrated that it is possible to marry those objectives in a commercially successful model.
Rachel's passion for the industry goes beyond her business as she shares her insights and knowledge as a regular presenter for Radio New Zealand's Kai Moana series and a contributor to food magazines. She is a member of Westpac's External Sustainable Business Panel, chairs the Wellington Culinary Events Trust and alongside chef Martin Bosley, Rachel co-founded Wellington's City Market.
Rachel is a passionate Wellingtonian and contributes to the growth of the city as a Director of Grow Wellington, and as a mentor to a number of start-up companies in Wellington.
Rachel demonstrates integrity in every aspect of her relationships with other people and has a reputation as a can-do and approachable business owner. As an outstanding leader with a demonstrable record of success in business and the community, she is an inspiration to many.