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Buy Red Socks

Every year, thousands of kiwis proudly put on and pull up their red socks.

In 1995 one of our greatest New Zealanders did an extraordinary thing. He pulled on a humble pair of red socks and took on the most powerful teams in the world to win one of the oldest and most coveted sporting trophies. Peter Blake’s wife Pippa gave him a different pair of socks for each yachting campaign, for good luck. For the 1995 America’s Cup campaign in San Diego, the socks were red, and every time the New Zealand yacht Black Magic went on the water, Blake would wear them. On one occasion he was injured, there were no red socks on board, and for the only time in the 1995 campaign the black boat lost. The team started to wear red socks – and continued to win. In support of the challenge, many New Zealanders wore red socks, from the prime minister to bus drivers.

Now, over 20 years later, those red socks have become a tribute to Sir Peter Blake and a symbol of what we love most about being kiwis. No matter what the odds or the competition we face, if we set our sights on a goal, we can achieve it.

Today, Sir Peter Blake's red socks have become a reminder of his legacy to dream big, and a celebration of the indomitable kiwi spirit that makes those dreams happen.

To buy your red socks contact us at or call 09 307 8875.

The story of Sir Peter Blake's famous Red Socks!