Using Sir Peter's Name
The Sir Peter Blake Trust considers requests for the use of Sir Peter Blake’s name in conjunction with the Blake family.
The right to use the Sir Peter Blake name in association
with an organisation, object, place, event, product or service resides with the
Blake family (Pippa, Lady Blake and her children, Sarah-Jane and James). In
order to provide a mechanism that is fair, transparent and, most importantly,
one that results in the most appropriate use of the Sir Peter Blake name, the
Blake family has asked that requests are lodged with the Sir Peter Blake Trust.
The Trust will, therefore, receive requests via the
processes detailed below and will make recommendations to the Blake family for
their final approval. Decisions and conditions attached to the use of the name
will then be communicated in writing to applicants. Successful applicants will
be required to sign an agreement to ensure that these conditions are adhered
to:
Appropriate use of the Sir Peter Blake name
It is considered by the Blake family that Sir Peter's name
is most appropriately used in instances where the objectives or characteristics
of the organisation, place, product, event, initiative or persons wishing to
use the name are identified with or align closely with those of Sir Peter and
the Sir Peter Blake Trust.
Application process - Profit-based entities
The Sir Peter Blake Trust is also sensitive to the potential
for commercial exploitation of Sir Peter's name. As a consequence, use of the
Sir Peter Blake name for obvious commercial gain will be considered separately
from the process detailed below on a case by case basis.
All profit-based entities should, in the first instance,
contact the Sir Peter Blake Trust CEO, James Gibson on (09) 307 8875.
Application process - Not-for-profit organisations
Applicants seeking naming rights or any other use of the
name of Sir Peter Blake should complete the application form provided and
forward to The Sir Peter Blake Trust.
The Sir Peter Blake Trust will endeavour to reply to you
within 60 days from the date the application is first received.
Assessment criteria
Applications will be evaluated by the Sir Peter Blake Trust
in its discretion. To assist the Sir Peter Blake Trust in making its decision,
the application form asks you to describe how your proposal meets all (or some)
of the following objectives:
- Does the proposal have environmental objectives consistent with Sir Peter Blake's work?
- Does the proposal have educational goals consistent with Sir Peter Blake's work?
- Will the proposal foster the development of young people?
- Will the proposal further the development of future leaders or leadership skills in New Zealand?
- Will the proposal encourage the qualities and characteristics of Sir Peter Blake (such as leadership, teamwork, adventure, commitment, tenacity, self-belief, loyalty, integrity, and the pursuit of excellence) in others?
- Is the organisation and, in particular, its governance and administration, credible and financially secure?
- Is the organisation consistent with and complementary to the Trust and unlikely to cause controversy?
- Will the use of the Sir Peter Blake name benefit the audiences and stakeholders of both the organisation and the Sir Peter Blake Trust?
Please note that the Sir Peter Blake Trust reserves the
right to consider other criteria when considering applications and that the Sir
Peter Blake Trust does not have to accept any applications or give reasons for
declining any application request.
Successful applications
If the Sir Peter Blake Trust wishes to approve your
application, recommendations will then be made to the Blake family for a final
decision. Successful applicants will then be notified by the Sir Peter Blake
Trust.
Please note: once an application for use of the Sir Peter
Blake name is granted there will be further requirements, namely:
- That a formal agreement regarding agreed use of the name is signed and,
- That an annual report will be provided to the Sir Peter Blake Trust on the activities and achievements of the organisation and/or the named entity.
SPBT Name Use Application Form
139K file
Sir Peter Blake with wife Pippa, in the Amazon
